DESIGN TRENDS 2026
The shifts brand designers can't ignore this year.
01 · METAL GOTHIC
Sharp letterforms and blackletter structure bring dramatic symmetry to bold new brand marks.
02 · KINETIC TYPE
Marks are now designed to animate, so brands need identities that move as well as they sit still.
03 · BOLD COLOR SYSTEMS
Logo systems are trading 2-3 color minimalism for saturated, five-plus color combinations.
04 · EARTHY TONES
Warm terracottas and moss greens are replacing flat corporate blues for an approachable feel.
05 · EXPRESSIVE TYPE
Oversized, handwritten, and puffy letterforms are replacing generic sans-serifs as the hero of the mark.