DESIGN TRENDS 2026

5 Holiday Design Trends Taking Over 2026

Brands are rethinking packaging, color, and unboxing before the season starts.

TREND 1

Jewel-Tone & Metallic Palettes

Traditional red and green are giving way to richer jewel tones, metallics, and vibrant gradients.

TREND 2

Shimmer & Glitter Wrap

Winter-wonderland gift wrap leans into shimmer and glitter effects for a festive finish.

TREND 3

Paper-First Sustainable Packaging

Recyclable, single-material packaging has shifted from a nice-to-have to the baseline expectation.

TREND 4

Embossed Textures & Foil Prints

Premium embossing and foil details signal quality the moment a gift box is opened.

TREND 5

Interactive QR & AR Unboxing

QR codes and AR experiences embedded in packaging turn unboxing into digital engagement.